Kangai Mwiti

Seth’s Frequently Asked Questions

Jess, Bert, Lilliana and I had a marvelous idea. And it was time to present it to Seth. After three months of presenting, rewriting and then re-presenting our ideas to Seth, we had gotten smart. We knew what was coming. So we all decided to come up with these frequently asked questions that we’re always bombarded with by Seth. Suffice to say it was worth it that we were prepared with the answers.

Enjoy.

  1. Present!
  2. Where will the first ten lensmasters (or sales) come from?
  3. How will you add the next zero?
  4. What does one of the lenses (or products) look like?
  5. What are your deliverables?
  6. What are the metrics?
  7. Why would people want to do (or buy) this?
  8. Why Squidoo (or your favorite medium)?
  9. What’s your first email going to look like?
  10. How will you keep them in the permission cycle?
  11. How will you keep score?
  12. What will the first two days after the launch look like? The first week? Month? Year?

If you need any explanations, go ahead and ask.

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