The entire process of marketing is all about relationships. From accountants to sales people, from software techs to product designers. From the head of the finance department to the lowliest janitor who cleans out your trash cans. It’s all relational.
But at the heart of marketing is your client. Your customer. The people without whom a marketer would not eat, sleep or be clothed. Interestingly enough, everyone but the marketer is the client. From a marketing perspective, everyone except the marketer holds a stake in the future of any organization. So marketing is really about creating and nurturing relationships… and I love it.
As a budding marketer, the only way I can do this is if they give me permission to do so. Without their permission, I’m just bugging them. Taking them for a ride. Really jerking their chains, so to speak.
If you’re here, I hope I’ve gained your permission.
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