Be an expert at being remarkable (and make it a verb)!
In “Purple Cow”, Seth said that organizations should stop trying to be perfect, and start being remarkable. Most people have no idea what that means. Well, my Macbook’s thesaurus says that a remarkable thing is extraordinary, exceptional, amazing, astonishing, astounding, marvelous, wonderful, sensational, stunning, incredible, unbelievable, phenomenal, outstanding, momentous, out of the ordinary, unusual, uncommon, surprising, fantastic, terrific, tremendous, stupendous, awesome and wondrous. (It’s a remarkable machine…)
The coolest thing is that it’s cheaper, faster, and more profitable to be remarkable, than to work so hard to be perfect. Why? Because perfect is ordinary. And attaining perfection is out of reach. And it’s expensive, especially for your R&D department. Why? Because perfection is subjective. I know what the perfect car for me is. But that’s not your perfect car. I know what my perfect hair product is. But that won’t work for you. So how many companies out there are being perfect? Offering perfect customer service? Perfectly chilled mango juice? Perfect… well, everything… that to them is perfect, but to you is just another product or service? Well, most of them. So there you go- you’ve got your strategy already!
Dump your company’s perfect product or service in the bin and dig out the remarkable one that was dumped in there last year. Or last month, or even last week. Implement that remarkable strategy that you’ve been hoarding. Share your Big Hairy Audacious Ideas with the world.
Need some inspiration? Wanna be remarkable? Start thinking like a designer. Click here.
Happy reading!